One of the most important things to look for when choosing a web hosting provider is high server uptime records. You’ll want to look for providers offering uptime in the high 99% range. One caveat though, is providers claiming 100% uptime. Although a perfect uptime rating might indeed be accurate, it can sometimes indicate required maintenance and upgrades are being neglected.
If you’re going to use a web hosting company, make sure it’s not in danger of going out of business. Find out how long the company has been in business, and whether they have been profitable. If the company goes out of business, you could also lose access to all of the data that was stored on their servers in addition to having your website go offline.
All things considered, the cheapest web hosting company is not the wisest choice. Sure, you don’t want to incur astronomical charges for hosting, but you do not want downtime, lost customers, and many more problems based on choosing a web hosting company whose standards are anything but professional. Make sure you select a web hosting company that you can trust, and not the cheapest company.